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New social media management service launched

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Fri, 18/03/2011

New social media management service will help civil society organisations grab attention online

Birmingham-based social enterprise, Citizen Enterprises CIC is set to help civil society organisations boost their online profiles with the launch of a dedicated Social Media Management Service, SMMS. Believed to be the first of its kind, the new service is designed to simplify the use of online social media marketing tools such as LinkedIn, Twitter and Facebook.

Martin Hogg, Chief Executive of Citizen Enterprises CIC, explains: “Used well, social media is an excellent, low cost, way for civil society organisations to raise awareness of what they do and attract interest from potential clients or commissioners who are otherwise hard to reach. We have used social networking very effectively for a number of our own social enterprises over the past five years – and learnt from our mistakes! We’re now keen to share our expertise and help others to get the most out of this exciting new medium.”

Civil society organisations that sign up to Citizen Enterprises CIC’s new Social Media Management Service will be allocated a social media manager and receive a consultation and tailored social media strategy. This will be based around a quantity of monthly credits which can be used in a variety of ways – from Tweets and Facebook updates to blog posts and YouTube videos. The standard package will include a Facebook page, LinkedIn profile, Twitter page, YouTube channel and regular activity reports, but a number of additional services such as Digg and StumbleUpon can be added. Alternatively, organisations can opt for training in how to do it all for themselves.

“We think of the internet as being like a vast ocean in which you find all types of social media, websites and widgets,” says Martin. “It’s so huge that many people are still sitting at the water’s edge spectating instead of jumping in and enjoying swimming around. Using social media can be a great way to increase visibility, improve website rankings and attract customers. You might even net some new suppliers, partners and employees as well.”

For more information contact Citizen Enterprises on 0800 0217613 or visit