- Achieve a significant increase in the productivity of the business base in the West Midlands
- Reduce unemployment and inequalities
- Ensure that the region’s economic growth is achieved in a sustainable manner
The 5 Priorities:
The Programme is focused on five priority areas of activity and underpinned by the two Cross Cutting Themes Environmental Sustainability and Equal Opportunities.
Promoting Innovation, Research & Development
Increasing investment in research & development through:
- Stimulating business demand for innovation
- Stimulating knowledge transfer
- Developing and demonstrating technology
Stimulating Enterprise Development
Increasing enterprise through:
- Improving business performance
- Applied innovation and increased resource efficiency
- Developing a stronger entrepreneurial culture
Achieving Sustainable Urban Development
Stimulating renaissance within key urban areas through:
- Job creation
- Helping Communities most in need
Developing Inter-regional Activity
Working with European partners to:
- Learn and improve
- Share and apply best practice
- Solve problems
Technical Assistance (TA)
Resources to assist with:
- Programme preparation
- Implementation, monitoring and evaluation
Improving the Regional Economy:
The Programme will contribute towards closing the region’s £10 billion output gap. More specifically, the Programme aims to assist 22,441 businesses to improve their performance, create 10,519 jobs and 2,495 new businesses and support the reduction of regional carbon emissions. 3,288 of those businesses assisted within the region will also engage in new collaborations with the region’s knowledge base.
Measuring the Impact:
Programme level indicators have been established to ensure the Programme’s impact can be measured. Annual and mid-term programme reviews will determine this impact and be expressed in terms of: (i) increase in Gross Value Added (GVA), (ii) increase in employment and (iii) reduction in carbon emissions.
A mid term evaluation is currently being undertaken (July 2011) chaired by G Tsakirakis, Chief Executive of WMEN, the evaluation will steer the Local Management Committee in the right direction for the second part of the programme.
Delivering in Partnership:
Working together, regional partners are responsible for the Management of the Programme. The programmes overall management has been moved from AWM to DCLG.
The aim is to ensure that the administration of funding is as efficient and simple as possible for applicants and beneficiaries.
A partnership based Local Management Committee (LMC) which has recently replaced the Programme Monitoring Committee (PMC) oversees progress and performance and reinforces the important role that local representatives from all sectors play in the strategic direction and leadership of the Programme. The introduction of a new LMC Sub-Group will replace the current Priority Working Groups and play a more active role in agreeing bidding rounds, managing applications and performance.
There are a number of administrative simplifications to help all concerned, particularly recipients of funding and project deliverers.